From the Bermuda Sun: FRIDAY, JAN. 11: Norwegian Cruise Line today debuted its New York City-inspired advertising campaign themed, “The Best of NYC Sails to Sea” to promote its new ship, Norwegian Breakaway. The Breakaway will be making its maiden voyage on May 10 when it starts with seven-day sailings to Bermuda carrying 4,000 passengers and 2,000 crew.
The Breakaway will be the largest cruise ship to homeport year-round in New York City.
“Our goal with the campaign is to show the ship’s strong connection to New York City in a visually striking way that will inspire everyone to want to come aboard and experience all that Norwegian Breakaway has to offer beginning May 12.”
Designed as New York’s ship, Norwegian Breakaway will bring the best of NYC to sea when she arrives to her year-round homeport in early May 2013… Read more here.
reblogged by Mai Armstrong for Working Harbor Committee