Photo by Baldwin040 (CC 3.0)

 

Remember Boaty McBoatface? Well, although the UK’s Natural Environment Research Council might be a tad reluctant about going with the popular name, Royal Caribbean wants the guy who came up with it to name one of their new cruise ships.

Photo credit: Royal Caribbean

 

USA TodayCruise giant Royal Caribbean is asking the British wisecracker who famously suggested the name Boaty McBoatface for a new research vessel to help the line name one of its next ships, too.

Royal Caribbean tells USA TODAY it has invited James Hand, 26, of the UK’s West Midlands to sail on its newest and biggest vessel, Harmony of the Seas, when it debuts in May. In what is either guerrilla marketing at its best or a disaster in the making, he’ll then meet with the line’s ship naming team to brainstorm a name for a coming vessel. Read more from USA Today here…

posted by Mai Armstrong for the Working Harbor Committee

 

Advertisements